Seamless Integration for Secure and Frictionless Identity Verification

The Unnecessary Risk

How many times have you been asked to provide your ID so your bank or healthcare provider can ‘verify’ you are who you say you are? We don’t know about you, but that makes us nervous. Handing over a driver’s license, or other identification card, feels antiquated at best and super sketch at its worst. We are not drawing conclusions on the quality or integrity of staffing at any of these places, but who is to say a bad actor would not make a copy and use that information to open fraudulent accounts, buy a car, or even empty your kid’s college savings account?

There is a better way to manage this process. First and foremost, it’s a process that is easy for the customer or patient. Second, it provides a heightened level of security for them, and you. Let’s not fool ourselves, the average consumer is getting smarter and more cynical about ID theft and privacy. Let’s not pretend they haven’t thought about the risk of their information being stolen when they hand over their identification information.

The Solution

At APG, we have partnered to help banks and hospitals bring secure and frictionless identity verification to their customers and patients. Further, we do this in a way that it can work for the patient on their terms, not our clients. After all, consumers repeatedly say that the best experiences are ones that meet them when and where they need it to. Today, we dive into a few of our learnings from designing and building these experiences. If you want to learn more, you can always contact us and we’ll be happy to talk about how we’re helping organizations.

What We’ve Learned from Real-World Implementations

Meeting Customers Where They Are: We’ve found that users are far more likely to complete identity verification when it fits seamlessly into their existing behaviors. For instance, a healthcare provider offering biometric verification through a mobile app saw an increase in patient engagement simply because patients could verify their identity in a familiar, low-friction way.

The Power of Choice: One of the biggest lessons we’ve learned is that customers want options. Some prefer facial recognition, others prefer passcodes or document scanning. The most effective implementations offer multiple secure pathways to verification, allowing users to choose the method they trust most.

Reducing Drop-Off Rates: Many organizations struggle with drop-off rates during onboarding, account opening, or the registration process. By replacing outdated, manual verification steps with automated identity confirmation, we’ve seen businesses increase conversion rates significantly. Customers who previously abandoned the process out of frustration now complete it quickly and confidently.

Security Without Sacrificing Usability: Security teams often fear that making a process easier will make it less secure, but our experience tells a different story. When identity verification is frictionless and intuitive, users are less likely to seek workarounds that could compromise security.

The Summary (TL;DR)

The future of secure, effortless transactions using trusted identity verification solutions are becoming indispensable for businesses aiming to mitigate fraud risks and provide seamless customer experiences. Evaluating workflows for integration with advanced verification technologies, alongside opportunities to infuse AI and automation, ensures frictionless and enhanced customer interactions.

As identity verification continues to evolve, businesses that adopt these next-generation solutions will stand at the forefront -- mitigating fraud losses, preventing synthetic identity fraud, and giving consumers the confidence they need for high-value transactions. For industries like finance and healthcare, the message is clear: embracing secure identity verification is not just an option; it’s the standard for those who want to lead rather than lag behind.

No matter where you may be on this journey, there is a clear pathway forward to bring this leading technology to your organization. We have worked with customers who were starting at the beginning and with others who already had a process but the technology wasn’t as robust as they had originally aimed for. We have seen it all and know how to help your teams achieve success in this ever-evolving landscape.